Regional Manager (Africa), Global Head Events
Tahra Sergeant became an integral member of the IBIA Secretariat when she joined in 2014. As the Regional Manager for Africa and its adjacent islands, she also plays a pivotal role as part of the Global Marketing and Events team at IBIA. Under her astute management, the association has witnessed notable growth in the African region. Tahra’s strategic vision and leadership are evident in her orchestration of the IBIA Annual Dinner, her meticulous management of all IBIA events, and her influence in the association’s marketing strategies.
With a career spanning over 20 years, Tahra brings with her a rich expertise in marketing and project management. Her journey started in the design and publications sector, later transitioning into the competitive world of advertising. In this realm, she demonstrated her strategic acumen by overseeing some of Africa’s most significant local and international brands. Tahra’s reputation as an efficient and visionary marketing and project manager underscores her knack for bringing ideas to life.
Her dedication and significant contributions to the maritime world have garnered attention and accolades. In consecutive years, 2020 and 2021, allaboutshipping.co.uk honoured her as ‘One of the Most Influential Professionals’ in the shipping domain. When she steps away from her professional commitments, Tahra’s heart finds solace in the captivating beauty of the Cape, as she indulges in her passion for the great outdoors.