Tahra joined IBIA 5 years ago and has not only taken on the growth and development of the Africa Branch, but also the management of the IBIA Gala Dinner as well as an integral part the marketing team and many regional and global events within the IBIA stable.
Tahra has more than 16 years experience in the advertising, marketing and events industries. Having cut her teeth in the design and publications business she made the move into the advertising industry, managing and strategising for some of South Africa’s biggest local and export brands.
Whilst specialising in brand strategy and marketing her experience includes the events industry where she has co-ordinated some of South Africa’s prestigious events (Top Woman in Business and Government; Black Empowerment Awards to name a few) and many local and international conferences, golf days, launches etc.
Tahra also brings with her experience in operating within other not-for-profit organisations as well as being a highly skilled project manager with a passion for bringing ideas into reality. When Tahra is not working, you’ll find her quenching her passion for the great Cape outdoors.